The costume of hina dolls were all copied from the attires worn in the Heian Imperial Court (794-1185). There was one group of hina dolls in the 1700s only made for the higher ranking Kuge (and a few high ranking officials) in Kyoto. They were exact copies of the emperor and empress from the Heian Court. The clothes on the dolls (later called Yusoku-bina) were made by two families, Takakura and Yamashina, who were both assigned to supply the clothes to the imperial families in Kyoto. The fabrics were woven there (Nishijin textile district in Kyoto) with doll sized designs in silk and gold thread. They must have set an example to later doll makers.

Japanese family crests were have said to come from the designs of the garments worn by the aristocrats from the Heian period. Aoi leaves (hollyhock, photo #7) woven with the strips of gold here in this doll was the sacred crest of Kamo Shrines in Kyoto. It was later adopted by the Tokugawa family (whose 15 generations reigned over the Edo period) as their family crest. The crest of Iyeyasu (first Tokugawa Shogun) has three aoi leaves in the circle. Other designs on the pants (doll’s) and "hirao" look very much like the crest of Nobunaga (Oda) and a half kiku mon (imperial crest).